Founded by Erica Tellis Owner and CEO of Jewels By Simply E, LLC in October 2019. With the love of fashion and accessories, she had a strong desire to open her own jewelry boutique. Even with doubts, she became ambitious enough to begin the process with the assistance of her mother Judy and daughter Jayde. While working in Corporate America she found a side hustle that she enjoyed and made it happen.

“Style With Precious Simplicity”